Our Story

There’s plenty about lovemore to know about, such as we’ve been running for more than 60 years!

How did we start?

Lovemore is fast becoming a market leader in the gluten free world. From our 100% dedicated free from wheat and gluten factory in the UK, we export globally across much of Europe, America, Australia and the Middle East. It seems everyone wants a slice of Lovemore!

Since launching the Lovemore Free From Foods brand in 2008 we’ve seen a boom in the free from market – both through an increased awareness and diagnosis of food intolerances, and through more people becoming selective about what they eat/choosing a healthier lifestyle – and quite rightly so! Why shouldn’t everyone get what they want?! We don’t believe you should have to settle for anything less than perfect simply for following a free from diet; you should be able to indulge your sweet-tooth whenever, wherever. That’s why at Lovemore we have spent years perfecting our pies, creating the crème-de-la-crème of cookies and baking the best biscuits – all gluten and wheat free of course – conveniently available to buy from this website, supermarkets, local retailers and cafes. You can enjoy our Jammy Wheels, chomp on our custard cream or indulge in our oh so delicious O’Choco (all of which are also soya free don’t you know!) in Dagenham or Dubai, Sidmouth or Sydney. We take huge pride in our Lovemore products tasting just like the real thing, and continually test our goods with consumers as well as our own professional taste testers to ensure we maintain this unbeatable quality.

Embrace the Free From Lifestyle

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