Spreading the love at Anuga 2017

We were thrilled to attend the Anuga Show 2017, displaying our full range of delicious gluten free cakes, biscuits, pies and more to the international market!

Now in its 34th year, the show takes place in Cologne, Germany. Regarded as the world’s largest and most important trade fair for food and beverages, it was an unbelievable experience for the Lovemore team to attend such a prestigious event and celebrate the latest innovative products.

"Anyone who wants to get a picture of how the world will eat and drink today and in the future has come to the right place at Anuga, every time."

Friedhelm Dornseifer, president of the Association of the German Retail Grocery Trade (BVLH).


Anuga continually seeks to set the course for how the world will eat and drink both now and in the future, which is why it’s crucial for free from brands like us to get involved, not only to promote products but also to spread the message about the growing need for creating fantastic foods that are safe for those with allergies, intolerances or coeliac disease.

Over the course of 5 days the show as a whole accommodated approximately 165,000 visitors from 198 countries, which was a staggering, record-breaking turnout! At the Lovemore stand we encountered visitors from as far afield as Cambodia, Taiwan, Thailand, Argentina and Curacao – over 25 countries in total. We were ready and willing to answer all of the technical questions about our products and our brand, and were thoroughly pleased with the amount of interest and enthusiasm shown by visitors from all over the world. Packaging was a big discussion topic, with the internationally recognised Crossed Grain symbol that is printed on all of our products drawing particular attention.

Products of special interest were our two new gluten free flapjacks, satisfying the current flapjack trend, and the apple pies were hugely popular with visitors from the USA. Traditionally British baked goods such as the sandwich biscuit are also growing in popularity throughout Europe so we were keen to show off our tasty O’Chocos, custard creams and jammy wheels.

We always jump at the chance to spread the Lovemore brand further, reaching more and more of those who are missing out on the taste and comfort of delicious baked goods!


Why not try out our products for yourself? Visit us at the Allergy & Free From North Show on 4th-5th November at the Liverpool Exhibition Centre. Click here to get your tickets.